CBS Reverses Decision, Agrees to Run Pro-Marijuana Ad

Was it Margaret Mead who said, "Never underestimate the power of 8,809 readers who care about criminal justice?" Okay, maybe not quite that. But I'm excited to announce that one story we've closely tracked here at Change.org -- CBS's refusal to accept a pro-marijuana legalization ad -- resulted in a victory this afternoon.

Last month, NORML reported that CBS had denied the group's request to place an ad in Times Square that touted the potential billions in taxes that would result from legalizing marijuana. Remember, this is a network that boasts marijuana-infused advertisements for their Showtime Network show, Weeds. It's also the network that was perfectly willing to air a controversial anti-abortion ad aimed at peak viewership during the Super Bowl. But still, somehow CBS decided that NORML's message (“Legalize Marijuana – Billions in Taxes”) would ruffle the network's too-delicate sensibilities.

In a Feb. 3 rejection email, NORML was told, "If CBS changes their morals we will let you know."

Well, it turns out that a month later, the network has decided to stop censoring NORML's message. This afternoon, our organizing director here at Change.org spoke with CBS's communication vice president, Shannon Jacobs. Jacobs told us that the network "communicated to the people who wanted to place the ad that they will accept the ad if they still want to run it."

Congratulations to NORML for winning this well-deserved turnaround -- and thanks to all the Change.org readers who helped rout CBS's decision.

Photo Credit: heymynameispaul

Te-Ping Chen is a Change.org Editor. In recent years, her writing has appeared in the Nation Magazine, the South China Morning Post magazine, Le Soir, and Slate.com.

Comments (45)

  • jeff zander
    Mar 03, 2010 @ 04:58PM PT
    jeff zander

    wow! they made a good decision on allowing it. I did not think CBS was that biased, glad they proved it.

    • Christopher David Moore
      Apr 26, 2010 @ 04:20PM PT
      Christopher David Moore
    • jeremy woolf
      Apr 28, 2010 @ 08:04AM PT
      jeremy woolf

       

      My son Jeremy is a tragic story of our rediculous marijuana laws. This is a young man 33 years old never in any kind of trouble a very kind soul. In the wrong place at the wrong time. Tried to be a good samaritan. Now in jail because of marijuana and the prosecuting attorney wanting a conviction. This is costing thousands of dollars in legal fees ,all while he sits in the cook county jail months of his life waisting away with the fear of years to be spent in prison.He lives in deplorable unhealthy conditions he endures sleep deprivation,lack of sunlight,depression and inadequate diet. Please see his story on facebook jeremywooldefense@hotmail.com. his new address is Jeremy woolf CCDOC ID# 20100121182 Division2 annex Dorm C2 P.O. Box 089002 Chicogo Ill. 60608 Please write him. He needs outside contact. He is hopefull and confident with his Lawyer Mr. Rascia. He needs help beyond anything you might ever imagine. This could take years just to get to trial hope he holds out that long. My contact info Cindy Mattson 251-342-9886 cynthiamattson@bellsouth.net. It is so important he knows he has not been abandoned by his past friends.

    • Reply to thread
  • Nick Akers
    Mar 03, 2010 @ 06:32PM PT
    Nick Akers

    good shit.

  • jeffrey C oldman
    Mar 03, 2010 @ 07:31PM PT
    jeffrey C oldman

    i think i'll make the 2 hour drive to times square just to see the ad!

    end the insanity! end the war on marijuana and its entire supply and demand chain!
    collect billions in taxes!
    save billions in law enforcement & incarceration costs!
    save millions not forcing responsible marijuana users into rehab centers they do not wish to be in!

  • Robert Lucas
    Mar 04, 2010 @ 06:43AM PT
    Robert Lucas

    Wow, i'm really impressed.  I would really like to see those ads down here in Dallas, TX.  What an uproar it would cause.  :-)

    If you haven't already, go and vote for change at

    http://www.change.org/ideas/view/legalize_the_medicinal_and_recreational_use_of_marijuana

    Only 8 days left!

  • Ann E
    Mar 04, 2010 @ 07:13AM PT
    Ann E

    Did CBS actually attribute influence in their decision  to the change.org petition?

     

  • Robin Beck
    Mar 04, 2010 @ 09:50AM PT
    Robin Beck

    I'm the Organizing Director here at Change.org and I have spoken several times with the representatives at CBS including yesterday when I finally got word that the ad would be accepted and it is quite clear to me that the petition we launched was very influential and that CBS didn't even realize there was a controversy until we started our campaign. Only in response to our petition and phone calls asking for a reply did CBS even consider reversing their decision and without the attention and pressure I strongly doubt they would have even responded at all.

    CBS is doing the right thing and I am very excited to see this example of internet activism getting some real-world results. 

     

  • John thompson
    Mar 04, 2010 @ 10:29AM PT
    John thompson

    I love how CBS states "If CBS changes their morals we will let you know."

    What did they sit down and smoke a bowl and then change their morals?

  • Kevin Jones
    Mar 04, 2010 @ 10:48AM PT
    Kevin Jones

    What a relief, Now I can go watch that  Undercover Boss show on thier site which I had been looking forward to. Good call CBS, who do you think shops at 7/11 and White Castle?

  • Gypsy Brokenwings
    Mar 04, 2010 @ 11:47AM PT
    Gypsy Brokenwings

    Take this as a great lesson in the power of numbers when it comes to commercial bottom line. I'm glad that they changed "their morrals" to fit what the people want, freedom. There's more at steak than legalization of marijuana, it's the right to our freedoms in general. The government has gotten away with the little god syndrome for too long and too many freedoms are going by the wayside. They need to be reminded it's the people not corporations who count. For once the peoples voice out weighed government pressure on a large media company. I hope more will follow.

    • Ann E
      Mar 09, 2010 @ 06:29AM PT
      Ann E

      You're right! Now if only internet petitions could actually make a difference in power issues that matter more than people wanting to get high. Not that freedom to get seriously stoned is not a top priority - it is. I rank it up there with the civil rights movement, abolition, and ending world hunger. Marijuana today - Middle East tomorrow.

      Watch out Pentagon.

    • Anthony  Bencivengo
      Mar 10, 2010 @ 06:09PM PT
      Anthony Bencivengo

      Gypsy:  I agree with your comment.  I also noticed a funny little typo: "There's more at STEAK than legalization of marijuana...[emphasis added]"  I'll say.  There's way more at steakhouses than marijuana legalization.  There's steak, ribs, gravy...

      There's also way more to steak than marijuania, although if they ever make a marijuania steak, let me know!

      Anyway, I agree with your comment.  I just thought that typo was funny.

      Antonia: I think that marijuania legalization is an important issue, too.  Not as important as civil rights, abolition, and ending world hunger, but still pretty important. 

    • william perry
      Mar 11, 2010 @ 04:24PM PT
      william perry

      I beg your pardon Anthony, but  marijuana legalization _IS_ an important civil rights issue. Never forget that, had it been popular with white people all along, it NEVER would have been outlawed in the first place.

    • Anthony  Bencivengo
      Mar 12, 2010 @ 06:34PM PT
      Anthony Bencivengo

        Marijuania prohibition applies to people of all races because people of all races use marijuania.  It is hardly akin to slavery and segregation.  Sure, you could argue that the majority of pot users are African-American, so the law is descrimminatory.  But, then again, the majority of people on welfare are African-American also.  Are you going to tell me that welfare descrimminates against whites?  You can't just blame everything on white people.  That's not productive and it doesn't solve anything. 

    • Kevin Jones
      Mar 13, 2010 @ 09:22AM PT
      Kevin Jones

      Do a google search and look at real statistics!!! I so want to rip off some bulgar names here but opt not to. Whites collect more welfare than blacks!! This is statistically varifiable.

      And no, one can not blame everything on white people. We are all Americans and bear responsability at some level. Howerever, Since Voting is our way of control, criminals often lose that right, and blacks are more often charged and convicted of crimes, Racism may be more an issue than we chose to see. Though more whites, again by statistics, smoke marijuana, blacks dominate our prison rolls, another statistic.

      All that said, Anthony you seem to speak from a position of complete ignorance to real facts. Do some research on how marijuana became illegal in 1937. Read the testimony, and the congressional record. Read Harry Ansligers' arguements and reasoning. Then come on back and share your findings.

      I'm white, but must stand by the truth. The truth is you sound like an uneducated careless, and emotionally driven racist when saying things like you have here. You may not be, but that is how it looks.

      Peace and wisdom to all.

    • Anthony  Bencivengo
      Mar 15, 2010 @ 07:11PM PT
      Anthony Bencivengo

      "Whites collect more welfare than blacks!!"

      Whites make up 38.8% of welfare recipients, African Americans make up 37.2%.  So I guess that wasn't such a good analogy.  My mistake there was not being a lazy racist, it was that I don't spend my spare time looking up data on welfare demographics!  I may be lazy, but I'm sure not a racist! 

      "Though more whites, again by statistics, smoke marijuana, blacks dominate our prison rolls, another statistic."

       According to the U.S. Department of Health and Human Services's Office of Applied Studies, as of 2006 8.9% of whites aged 18-25 abused illicit drugs, compared to 7% among African-Americans. 
       
      As of 2005, 40% of US prisoners were African-American, while 36% were white.  Source: Bureau of Justice Statistics, as cited in The State of Black America 2007,
      by the National Urban League

        "Do some research on how marijuana became illegal in 1937."

      From "Why Marijuana Is Illegal", by Joe Dimeck on www.ronebreak.com:  "During the latter years of alcohol prohibition, many Southwestern states were pushing for a law against marijuana as a means to persecute the Mexican immigrants who offered cheap labor during the Depression....[Many "Reefer Madness"-type marijuana horror stories used to justify laws against it] were not only used to demonize marijuana, but were vehicles of racist inculcation.  A few of these accounts were of a Mexican woman who ingested cannabis leaves resulting in immediate insanity.  Another warped tale involved two black men who held a 14 year old girl hostage and forced her to smoke marijuana; upon her release she was found to be suffering from syphilis."

      Hooray, all of my points have been proved wrong!

      However, I still don't think that marijuana legalization is equal to ending world hunger.  Lack of food kills thousands of people every year.  Nobody who doesn't have a serious illness ever died because they couldn't get their pot. 

    • Christopher David Moore
      Apr 26, 2010 @ 04:24PM PT
      Christopher David Moore
    • Reply to thread
  • Tom Sullivan
    Mar 04, 2010 @ 12:19PM PT
    Tom Sullivan

    this is great news

    also, when is the ad set to air?

  • Dave Wagner
    Mar 04, 2010 @ 01:34PM PT
    Dave Wagner

    I'm pleased CBS changed direction regarding the censorship of this message.  Let's continue the good fight my friends.

  • Cresi Youngblood
    Mar 04, 2010 @ 01:54PM PT
    Cresi Youngblood

    That's excellent news!!! Please let us know when the ad will air

  • Son Nguyen
    Mar 04, 2010 @ 02:36PM PT
    Son Nguyen

    good shit. one step closer to legalization hopefully 

  • Hunter V
    Mar 04, 2010 @ 03:34PM PT
    Hunter V

    Good progress.

  • david fleischmann
    Mar 04, 2010 @ 03:51PM PT
    david fleischmann

    Very happy with this, but of course, it's not enough.  CBS represents a major source of information for millions of Americans.  If they would simply report the verifiable truth about marijuana and about the consequences of its prohibition, we could be out of this nightmare in a matter of months instead of years.  Instead, we have this piecemeal, sloe, plodding progress.  I'll take any progress, but COME ON, CBS!  Live up to your duty!  Tell the truth!  That goes for us too.  Speak you support of re-legalization at every opportunity.

  • natashia porter
    Mar 04, 2010 @ 04:11PM PT
    natashia porter

    I was so happy when I found out it worked! Good job guys :)

  • Troy  Querry
    Mar 04, 2010 @ 08:53PM PT
    Troy Querry

    Just look at all the states we are all from .. there isn't a state that wont do well by just ending the prohibition. I'm very happy to see that some states can do what they need to do medically. but I really think it should just be seriously looked at. and the CHANGEDDDDDDD

  • William Carlisle
    Mar 04, 2010 @ 10:05PM PT
    William Carlisle

    NICE!!!!!!!!!!

  • Marshall Frink
    Mar 04, 2010 @ 10:09PM PT
    Marshall Frink

    This is very exciting news, a tsunami of change is coming and there are only three kinds of people. The people thats riding the wave and the people that are asleep in their homes waiting for the inevitable. Then there are those that knew it was coming but kept their backs turnned...like obama.

  • Reverend Ryan
    Mar 05, 2010 @ 01:32AM PT
    Reverend Ryan

    I must say, as an advertiser and an avid supporter of NORML this makes me extremely happy with CBS, and I am so proud of NORML.

    Good job from xCannabis!

  • chase  england
    Mar 05, 2010 @ 06:15AM PT
    chase england

    Great to see that we as a community can really make a change! 

     

  • Kelly White
    Mar 05, 2010 @ 07:51AM PT
    Kelly White

    It's not about morals, it's always been about freedom.

     

     Good, up the pressure, people.  I'm tired of being considered a criminal.

  • Bryan Snowden
    Mar 05, 2010 @ 07:52AM PT
    Bryan Snowden

    It's certainly encouraging, and - seeing that no one else has said it here yet... "Legendary"!

    Also - "EPIC WIN" - as the slightly younger than myself would say.

  • William Nusbaum
    Mar 05, 2010 @ 08:49AM PT
    William Nusbaum

    Why are we so damn stupid ??? (or lazy )

    If all of the users of marijuana in this country would all just show up for the annual WORLDWIDE MARIJUANA MARCH JUST ONE TIME the crowds would be so large in numbers that the legalization of marijuana would happen very, very quickly.

    The windbags in congress would be forced to legalize marijuana if we ALL were to march at once. It would be impossible for the media and the politicians to continue to ignore this issue. Think about what the scene would look like.There would be millions of marchers in the streets demanding legalization. The government would be forced to change the laws. And it would happen overnight IF we all were to march at once.

    The protest marches worked for the civil rights movement and the antiwar protesters in the 60's and it would be just as effective for this issue if we ALL were to march at once. Our numbers are so large the government would have to change their laws and give us the legalization we desire.


    There has never been a better time than now to try to force action on this issue. (don't be lazy or stupid)

    So if your for legalization why don't you join us this spring for the annual WORLDWIDE MARIJUANA MARCH on May 1 to march for change? (worldwidemarijuanamarch.org)

  • Seth Nobles
    Mar 05, 2010 @ 10:10AM PT
    Seth Nobles

    BRAVO! Hope some of this "Change" ripples down to Texas.

     

    AMAZING AMAZING! LETS KEEP UP THE GOOD WORK!

  • D D
    Mar 05, 2010 @ 10:40AM PT
    D D

    I'mnot crazy about corporations having access to messing up one of the coolest herbs on the planet.

    It's just a clown's opinion but If you look at how industry has befouled tobacco you may not be so keen on legalization.

    They turned a sacred plant into an super addicyive, poison, chemical cocktail YUCK!

    Can you imagine MSG in yer weed?

    On the other side...if everyone is growing pot in he back yards you can say goodbye to all the awsome strains that are out there( look at the weede in NAbraska) it would all be "whatever weed".

     

     

  • Henry Schwarz
    Mar 08, 2010 @ 07:56AM PT
    Henry Schwarz

    Any proposal that asks for the decriminalization of marijuana on the basis that should be cultivated and sold on a  private, for-profit basis just because it could deliver tax revenues takes us on the path to an ethical and social disaster.

    Cigarette manufacturers and tobacco growers already make a profit encouraging people to take up an addictive habit that leads directly to cancer and early death.

    Do we need to create another for-profit industry that makes money by encouraging an addictive habit that generates normal brain dysfunction?

    To win the futile "war on drugs," however, and tear out the economic foundation of the gang industry – selling drugs – marijuana and certain other narcotics should be legalized, but cultivated and sold only by government-operated retail dispensaries. That way,

    1. All of the revenues, as well as the "tax" benefit, would be received by the government to invest in (a) anti-drug information programs and (b) general healthcare costs, much of which unfortunately arises from the use of narcotic drugs. Such a strategy might actually work, like anti-smoking programs, to reduce the use of narcotic drugs like marijuana by 50 percent in the next 15 years.

    2. Gang revenues, and the appeal of "gang life" to young "recruits", would be sharply reduced. And urban crime and violence nationally could be significantly reduced overall.

    3. International terrorist revenues, and the finance of terrorism through opium and marijuana cultivation and sale to U.S. and European buyers, could be significantly reduced as well. With that sea change in resources international "revolutionary" crime and violence – and terrorism worldwide – could be significantly reduced overall.

    4. The American prison population could ultimately be reduced by 35 to 50 percent. for a staggering savings in revenues that could be better directed to scientific advancement, infrastructure development, and the costs related to transforming America to an energy-efficient society.

    Legalizing marijuana and other narcotic drugs within the frame of such a plan, maintaining strong criminal penalties against private cultivation and sales, is the best strategy toward the development of a smart 21st century national policy on addictive drugs.

    The author of this comment does not advise any use of addictive drugs. In general, they all provide a brief few moments of pleasure at a terrible human price. Rather, it is with the objective of reducing the use of narcotic drugs, as well as the several other clear benefits, that this policy framework is proposed here.

    Let's all work together to get to a smart solution.

    • Will Chop
      Mar 29, 2010 @ 02:02AM PT
      Will Chop

      You do know Cannibus has no addictive chemicals in it and the brain has a lobe in which ONLY thc can bind... proving its been in use for thousands of years. Its only been illegal for 70+ years. I like that you support it but your nah-say argument lacks any real truth... and lumping cannibus with heroin and other drugs is an irresponsible attack on a drug now PROVEN to be safer then cig and alcohol and has actually medical uses. The other drugs you mentioned need to be manufactured... cannibus can grow with NO human interaction.

      Again nice approving it but dont put your false cannibus lies in there in an attempt to confuse people. Americans are smarter now and know that prohibition only exists due to politics

    • Christopher David Moore
      Apr 26, 2010 @ 04:13PM PT
      Christopher David Moore
    • Reply to thread
  • james e.  stockton jr.
    Mar 09, 2010 @ 08:00AM PT
    james e. stockton jr.

    this is something that american people need to raise there hand about the legalazation of marijauna is a great idea because that it will create job's and put this country back on track !! we can all see that this issue is not going to take the back seat ! and we will always have drugs in this country ! so why not imbraise this money maker and make some money !! stop the flow of drug money into mexico and the violence that comes with that whole thing and mexican drug cartel's are takeing money from the u.s.a everyday we could stop all of that !! we could create jobs, farming could come as strong as it used to be !!! and we can have stores that can tax and reg. like alcahole ... it has been proven to work effectively for pain and other health issues that we all have ... it is not going away so let's all help to make this change and put mexico out of biz. and we could help our selves out of a very hard time ... then the D.E.A could have more time to stop real drugs from comeing into the u.s.a and un-crowd our prisons so we can put the real dirt bags there for killing our young teens and stop some of the illegal drugs that our children are over doseing on ...

  • james e.  stockton jr.
    Mar 09, 2010 @ 08:00AM PT
    james e. stockton jr.

    this is something that american people need to raise there hand about the legalazation of marijauna is a great idea because that it will create job's and put this country back on track !! we can all see that this issue is not going to take the back seat ! and we will always have drugs in this country ! so why not imbraise this money maker and make some money !! stop the flow of drug money into mexico and the violence that comes with that whole thing and mexican drug cartel's are takeing money from the u.s.a everyday we could stop all of that !! we could create jobs, farming could come as strong as it used to be !!! and we can have stores that can tax and reg. like alcahole ... it has been proven to work effectively for pain and other health issues that we all have ... it is not going away so let's all help to make this change and put mexico out of biz. and we could help our selves out of a very hard time ... then the D.E.A could have more time to stop real drugs from comeing into the u.s.a and un-crowd our prisons so we can put the real dirt bags there for killing our young teens and stop some of the illegal drugs that our children are over doseing on ...

  • RICHARD RALPH ROEHL
    Mar 09, 2010 @ 02:46PM PT
    RICHARD RALPH ROEHL

    Illegal drrrugs or ill-eagle drrrugs?  The prohibition against hemp has more to do with myopic, $elf-righteous politics than common $ense. This explains the vicious War on Drrrugs is destroying the lives of millions of American citizens... all for the $ake of the prison industry and corp-rat kulture (banksterism and the military industrial complex).

    In the so called land of the free and the home of the brave, too many fat ass Amerikans are in-Heiling to the Chief in the name of Jeeezass! I would rather inhale to the Chief... than in-Heil!

  • Te-Ping Chen
    Mar 11, 2010 @ 04:14PM PT
    Te-Ping Chen

    Thanks, everyone, for these great comments! The billboard will debut next week and run through May. Just put up a post with an update: http://criminaljustice.change.org/blog/view/pro-marijuana_ad_finally_uncensored_airs_in_times_square.

    And thanks so much again for helping Change.org push this action. If you're interested, I'd also encourage you to check out a new action that Robin just started on the site -- a petition to push the DEA to lift a ban on VA doctors' ability to recommend medical marijuana to veterans. (Yes, VA doctors are banned from doing so, even in the 14 states where medical marijuana is legal.) Check out this post for more info, and keep up the great energy: http://criminaljustice.change.org/blog/view/tell_the_dea_to_lift_the_veterans_affairs_ban_on_medical_marijuana

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